The evolution of new media and tech-savvy environment has been quickly changing the pharmaceutical marketing landscape. Both physicians and users are increasing their reliability on the Internet as a source of health and medical information, prompting pharmaceutical marketers to look at digital channels for opportunities to reach their target audiences. This is how the birth of Medico Marketing too place.It is an art of exchanging drug information among drug manufacturing company and the doctor, Nurse, Pharmacist or ...
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Medical writing is an art of writing documents which require medical knowledge and background information about a particular topic that mostly relates to scientific situation. It can be the general content writing for any science/medical topic OR it is related to writing factual documents of clinical trials to be submitted to regulatory authorities. In past few years, the demand of medical writing and the people carrying the skills has been increased with a huge level because of the ...
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Regulatory writing is a branch of medical writing wherein the medical writer or the regulatory medical writer focuses on the documents that need to be submitted to the regulatory authorities at various stages of a clinical trial. At the start of the trial, regulatory documents like Protocol, Investigator Brochure (IB), and Informed Consent Form (ICF) need to be drafted. During the trial, there may be updates or amendments to any of these documents. Once the trial ends, Clinical ...
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Scientific writing is the skill wherein a scientific content is being written based on research (actual studies happened) or gathering information from already existing data on the studies carried by various other organizations. Writing a scientific content is very crucial, and the person who has got the skills, has won the race. There is a list of documents that are included in scientific writing i.e research articles/review articles (manuscript writing), abstracts, systematic reviews, meta-analysis, book chapters, posters, editorials, ...
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The term “pharmacovigilance” includes the science and activities involved in the detection, assessment, understanding, and prevention of adverse effects of medicines. The definition and scope of pharmacovigilance has evolved and extended to monitoring throughout the lifecycle of a medicine (i.e. from the drug development stage to the post-marketing stage) and risk minimization activities to reduce the risk and increase the benefit. There is now added focus on the risk-benefit analysis of the medicines as well.Thus, “pharmacovigilance writing” ...
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As we all are aware that pharmacovigilance (PV) is the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other possible drug-related problems; however the concerns of pharmacovigilance (PV) are increasing nowadays for herbals, blood products, biological, medical devices, vaccines and traditional medicines too. These concerns include lack of efficacy reports, substandard medicines, medication errors, case reports of acute and chronic poisoning, assessment of drug-related mortality, abuse and misuse of medicines, ...
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With the current expirations of drug’s patents, biosimilars are grabbing their place into the therapy industry. Biosimilars market was $1.3 billion in 2013 globally and is expected to reach $35 billion by 2020 with the core reason of the patent expiration of additional ten blockbuster biologic drugs. For now, there are many biosimilars which have been approved by regulatory authorities, and have started serving humanity. Biosimilars approval strictly depends upon thorough demonstration of "comparability" of the "similar" product ...
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